The P-commerce and E-commerce: The Igbo Involvements.
P-commerce stands for physical commercial businesses. E-commerce means electronic/online commercial transactions.
What is not in doubt is that the Igbos dominate the p-commerce businesses in Nigeria. However, what is in doubt, is that Igbos are not taking over the e-commerce businesses in Nigeria. The future is e-commerce. E-commerce, depends solely on p-commerce (goods would need to be transported from the seller to the buyer).
This is an area of concern and a sector where Igbo business wo/men, investors should pay more attention to. It’s estimated that Nigerian e-commerce market is worth about $12 billion dollars.
This is the next big thing.